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| ah! Ventures has invested in VOLUME, a knowledge-based platform for bite-sized magazines, through its First Gear Platform. ah! Ventures’ has done 140 investments in 104 startups till date taking its total investment portfolio to INR 286 CR (~38 MN USD) with 14 exits and 28 follow on rounds. 40 investments have happened through all three platforms in 2022 till date. |
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| Volume is a knowledge-based platform for bite-sized magazines. Today, digital magazines are either black and white CMS-generated websites or PDF copies of physical magazines. Volume believes that on a phone with millions of pixels, content in 2022 should be reimagined for digital screens. |
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| It has taken a mobile-first approach with reading while focusing on building tools for creators to embed their own interactive actions such as videos, games and quizzes or list their own shop on the Magazine itself. |
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| In a time where there is too much noise in everyday life and a constant overload of information, Volume intends to deliver content in an easy-to-digest, bite-sized format. |
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| Volume is a pseudo-open platform. Thus, every creator on Volume goes through a quality check before they can freely upload their content. Most open content platforms face the problem of separating junk from valuable content. Along with this, Volume is working on a trust scoring system for creators to ensure quality content at scale. |
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| Their early user base comes from college students and millennials entering the workforce. With more than 30,000 registered users, Volume has gamified the approach toward learning something new beyond the scope of everyday work. |
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| “We believe that habit building is directly related to incentivizing it. For building a daily reading habit, users earn points that they can use to redeem gifts from Volume’s in-app store or unlock massive discounts on products sold by partnering brands and publishers” said Saurabh Pujari, the CTO and co-founder of Volume. |
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| “We’ve created a platform for creators where they can build their own interactive magazines, sell their products at 0% commission, and own their community. While we are focusing on creating a stage for creators, we are excited to see how creators leverage this canvas. Most reading platforms haven’t undergone a major shift ever since the blog-like format came into existence 20 years ago” |
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| “We’d like to thank ah! Ventures for believing in our vision at such an early stage. We are excited to work with them to reimagine digital publishing for the 21st century” said Jonah Jacob Eapen, the CEO and co-founder of Volume. |
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| “Volume is building something very interesting. We all are consuming content from various sources in different ways. In a world of information overload, it’s necessary to have access to content which is relevant and gamifying the experience is super fun. We are happy to support Volume in their endeavour to build an ah!mazing community of users, be it readers or creators”, said Amit Kumar, Senior Partner, ah! Ventures. |
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| Interested in knowing more about this venture, write to Amit at amit.kumar@ahventures.in.
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