|
| Sugar Watchers has raised INR 3.6 crores in funding round led by ah! Ventures Angel Platform and Others |
|
|
|
|
| Sugar Watchers, a health food brand focused on beating the problem of diabetes, has raised Rs 3.6 crores in a recent funding round led by ah! Ventures Angel Platform and others including Chennai Angels, Mumbai Angels, Keiretsu Forum, Chandigarh Angels and Sanjiv Rangrass (ex-ITC board and ex-head of ITC Agro division). ah! Ventures has done 176 investments in 122 startups till date taking its total investment portfolio to INR 364 CR (~45 MN USD) with 16 exits and 44 follow on rounds. 22 investments have happened through all three platforms and the fund in 2023. |
|
| The start-up plans to use the capital to enhance its distribution and marketing to scale up in the Indian market and also ramp up exports in the USA, UAE, Singapore, GCC and Israel markets. |
|
| The team consists of Treman Ahluwalia, ex Dabur and Real Fruit Juice, Arvind Sharma, Ex Leo Burnett Global Leadership, Ananya Raniwala, ex Citi, WBS and ISB and Karan Jain, ex UBS, ISB, SRCC and CFA. |
|
| Sugar Watchers has patent backed and clinically tested Low GI foods that are 100% natural and taste the same as regular counterparts. The range includes staples such as rice and atta, millet range such as instant mixes, noodles, pasta and snacks (just launched). Low GI foods are clinically proven to reduce HbA1c levels and improve insulin resistance, therefore being great for managing diabetes, PCOS and weight. |
|
| “India is the diabetic capital of the world with over 70mn diabetic and 80million pre diabetics. Unlike common laymen perception, the root cause of this sugar epidemic is not the table sugar that we consume with our tea or in the form of desserts. The main cause of diabetes is the Indian staple diet (which is High in GI) – rice in the South and East and Atta in the north and west. 67% of the Glycemic Load (Blood Sugar, in common parlance) comes from high carb staples in the Indian diet. |
|
| The medical fraternity has always known this fact and Glycemic Index (GI) has been a part of the doctor and dietician curriculum for decades. However, doctors / dieticians have not been able to prescribe Low GI foods actively to their patients as Low GI alternatives to staples have not been available in the market. Currently doctors/ dieticians/ nutritionists ask their patients to stop or reduce staples (namely rice & rotis) which leads to dissatisfaction and non-compliance of the prescribed diets”, said Treman Ahluwalia, co founder & CEO, Sugar Watchers. |
|
| However, with Sugar Watchers Low GI foods consumers don’t need to stop or reduce consuming their regular diet. Sugar Watchers products help control & manage sugar levels without compromising on the taste. |
|
|
| Sugar Watchers Low GI foods products are formulated along with leading governmentagri institutes and are recommended by multiple leading nutritionists and dieticians. Sugar Watchers has served over 60,000+ customers and is hoping that this investment will help it increase its reach and distribution. |
|
| Alisha Nanda, Deal Lead - Sugar Watchers and Venture Partner - ah! Ventures said, "Post pandemic health has taken precedence for all and with the post covid-19 complications people want to change their lifestyle which usually starts with food. Sugar watchers is building a category of foods for people who are suffering from diabetes or are pre-diabetic. The business is in its early stages but has covered great lengths with marketplaces where the growth looks promising. The brand positions itself in an expanding market with fewer players. It’s the best time to invest before the big players come in post which the exits are going to be significant in size. The founding team is competent and comes from varied set of backgrounds that complement each other ensuring scale and agility." |
|
| Contact: Abhijeet Kumar, abhijeet@ahventures.in
|
|
|
|
| ah! Ventures is one of the world's largest fundraising platform for early stage startups raising up to 10 MN USD. ah! Ventures has three platforms: First Gear, which helps startups raise upto INR 1 CR (~USD 150K), Angel Platform, which helps startups raise upto 1 MN USD and High Tables Platform, which helps startups raise 1-10 MN USD. Today ah! First Gear, Angel and High Tables platforms have over 70000+ entreprenurs, 3000+ seed/angel investors and over 1000 VCs & institutional investors registered with it. ah! First Gear, Angel and High Tables platforms till date have invested INR 364 CR (~45 MN USD) in 122 startups & 176 investments and have announced 16 exits & 44 follow on rounds. |
|
| Contact: Abhijeet Kumar, abhijeet@ahventures.in
|
|
|
|
|
