Immersive Vision, an Edtech company providing true & immersive gamified virtual 3D science labs to science students and human size virtual dissection table - Cadaviz - to medical students at hospitals, raises USD 600K from investors led by ah! Ventures
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Immersive Vision, an Edtech company providing true & immersive gamified virtual 3D science labs to science students and human size virtual dissection table - Cadaviz - to medical students at hospitals, raises USD 600K from investors led by ah! Ventures. Investors include founder of a Google funded gaming company, US & Dubai based serial angel investors, USA based angel network, Ex CEO of Thermax and Ex CEO of a large education institute. ah! Ventures’ has done 130 investments in 97 Startups till date taking its total investment portfolio to INR 275 CR (~36 MN USD) with 14 exits and 28 follow on rounds. 30 investments have happened through all three platforms in 2022 till date.
Immersive launched its products in 2021 and has got a strong traction with 70% leads to sales conversion (likely to exceed ₹ 20 Cr revenue within next 12 months) and revenue pipeline of ₹ 10 Cr (USD 1.5 MN).
This Pune based start-up sells two products viz. Simulab (virtual science labs on mobile / PCs for grade IX-XII) and Cadaviz (human size virtual dissection table at medical colleges). Founded by Navin Mandal, widely recognized as one of India’s top 10 AR/VR tech professionals having worked with likes of ACG worldwide, Avataar, Axle Informatics, L&T, SGI. Navin has consistently delivered globally best quality products in AR/VR for large companies like Mercedes, Bosch, Abott, Huwaei and Roche.
“Having built high quality AR/VR products for large corporations, I could understand the power of technology in solving difficult problems at scale. Having personally experienced the problems in science practical learnings, I always knew that a gamified virtual lab can address the problem of engagement and accessibility (at 1/10th the cost of physical lab). Acting on our long held belief, we started Immersive Labz when there is a clear trend towards mass adoption of virtual teaching methods.”, says Navin on how he started his journey.
Immersive aims to change the face of practical science education in India (& eventually entire world). There is currently no player in the market which is providing virtual science labs in 3D interactive simulation. Immersive’s products (both Simulab & Cadaviz) are experiencing a strong market pull as there is a significant unmet demand. It has already sold 1,600 licenses to almost all colleges in Pune (on a pilot basis alone) and entered into an agreement for 40,000 licenses with two large chains of education institutes (with more than 45 and 17 centres respectively). In this 1st year, it is likely to sell 125,000 licenses (resulting in revenue of >20 Cr).
Along with Simulab (for schools / colleges), Immersive has also launched an extension of Simulab’s human anatomy – Cadaviz for medical colleges and hospitals. Medical colleges are facing a problem of severe cadaver shortage (<10% availability of required cadavers) for human anatomy study for MBBS students. The grave situation is leading to many sub-optimal choices by medical colleges (e.g. procurement of human anatomy videos at extremely high prices). Given this market situation, Cadaviz (an interactive virtual human dissection table) has got a big acceptance in the market.
“Practical science education is considered one of the biggest challenges across the world. This problem is even more pronounced in India where more thant 90% of science students don’t have labs access. And paltry 10%, who have, find it unengaging. I liked the way Immersive is addressing both through their tech product which is not only of very high quality (true to life lab experience) but also very engaging. The strong traction of the product is a testimony of the product quality”, said Amit Kumar, Senior Partner - ah! Ventures.
“We have recently witnessed an accelerated shift towards use of technology in education due to COVID-19. However, usage of technology for practical science education have still a long way to go. Immersive as the early mover in the market has the potential to quickly scale the business to meet the unmet demand in the segment. Immersive has already demonstrated ability to scale by selling a substantial number of licenses during the pilot stage itself and building a pipeline of 40,000 licenses by entering into large tie- ups. Their strong execution track record will ensure high profitability and valuations. We are excited to work with Immersive and look forward to work closely with them in coming months.”, said Abhijeet Kumar, Co-Founding Partner - ah! Ventures.
Ashutosh Dabake, Deal Lead - Immersive Labz and Venture Partner at ah! Ventures said, “Value added products addressing certain unmet needs of hospitals would always be received well by the market. Immersive’s plan to extend its Simulab’s human anatomy module to medical colleges and hospitals is an amazing strategy and will definitely work well. The market pull is so strong that none of the 10 medical colleges, Immersive met, asked whether they need it or not. On the contrary, all of them asked how quickly you can supply it.”
Contact: Abhijeet Kumar, abhijeet@ahventures.in
About ah! Ventures
ah! Ventures is one of the world's largest fundraising platform for early stage startups raising up to 10 MN USD. ah! Ventures has three platforms: First Gear, which helps startups raise upto INR 1 CR (~USD 150K), Angel Platform, which helps startups raise upto 1 MN USD and High Tables Platform, which helps startups raise 1-10 MN USD. Today ah! First Gear, Angel and High Tables platforms have over 70000+ entreprenurs, 2000+ seed/angel investors and over 1000 VCs & institutional investors registered with it. ah! First Gear, Angel and High Tables platforms till date have invested INR 275 CR (~36 MN USD) in 97 startups & 130 investments and have announced 14 exits & 28 follow on rounds.
Contact: Abhijeet Kumar, abhijeet@ahventures.in
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